Pullman Phuket Arcadia Naithon Beach - Luxury hotel - ALL Heartbreak Hill Mini Marathon

ALL Heartbreak Hill Mini Marathon

Running for Change: The ALL Heartbreak Hill Mini Marathon Returns Stronger Than Ever

Heartbreak Hill: a charity event restored to its former glory

This is a story of generosity and perseverance, worthy of Accor’s Heartist values. It all started in 2015, when Accor’s Heartists® in Southern Thailand joined hands to create the first Heartbreak Hill Mini Marathon in the countryside around Naithon Beach. The Act of giving to charity is very much anchored in the Thai culture, and the teams wanted to support children in need. This first event was a huge success, with 1,880 tickets sold and generous funds raised, enabling a total donation of THB120,000 (roughly €3,200). From 2016 to 2019, the fun run continued, each time raising hundreds of thousands of Thai baht for charity.

What a comeback!

After a two-year hiatus due to the pandemic, participation initially dwindled, and the event’s momentum slowed. But true to the Accor spirit of perseverance and progress, the 2024 edition came back stronger than ever, raising over THB 1.1 million and donating THB 686,000 to support 120 children with special needs and 200 schoolchildren from local communities.

This remarkable turnaround was powered by more than 650 Heartists® from 18 Accor hotels across three provinces, proof that when people move together, change follows. Since its inception, the Heartbreak Hill Mini Marathon has impacted the lives of over 2,400 children, creating opportunities for learning, growth, and play.

“We are blessed and very proud of what has been achieved so far. Our donations help kids just be kids.”
— The CSR Committee

(Nopbarat AUGSORN – Sirawat BOOTTERB – Wiyada KAWIJIT – Chupong KINGKEAW Somnuek SAIRAYA – Orasa SANGTHONG – Ranida THAWORNJIT – Nanthanut WASULEEWAN)

The journey continues, each step a reminder that progress is a collective effort. At Pullman Phuket Arcadia Naithon Beach, we’re proud to be part of this movement, running not just for fitness, but for purpose.

Progress Together. Anytime, Anywhere.

 

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